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# AppLovin
- URL: https://www.investingvisuals.io/applovin/
- Published: 2026-02-21T10:43:09.000Z
- Updated: 2026-02-21T15:13:20.000Z
- Author: Jan (Investing Visuals)
- Tags: Stock analysis, Investing visuals

![](https://storage.ghost.io/c/2b/10/2b10b2a9-bdc4-46ee-82c1-3e1e62e4af14/content/images/2026/02/APP-one-pager.png)

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#### On this page

## **What AppLovin does**

AppLovin is an advertising and app software company that helps other apps and content companies grow and monetize.

It has two main parts. Advertising and apps. 

## **1 - Advertising**

This is the core business. AppLovin runs a platform that helps advertisers reach the right users, and helps app publishers sell their ad space for the best price.

### Key products and what they do

- **AppDiscovery**: Matches advertisers with app publishers through automated auctions.
- **MAX**: In app bidding tech that lets multiple ad buyers compete in real time, helping publishers earn more from their ad inventory.
- **Adjust**: Measurement and analytics platform that shows marketers what is working, what is not, and where to scale spend.
- **Wurl**: Connected TV platform that helps streaming content companies distribute their content and monetize it with ads.

Other supporting tools:

- **SparkLabs**: Helps improve app store visibility through app store optimization.
- **AppLovin Exchange**: A real time bidding exchange that connects ad buyers to mobile and connected TV inventory.
- **Array**: An app management suite for some mobile operators and end users.

## **2 - Apps**

AppLovin also owns and operates a portfolio of free to play mobile games, through its own studios or partners.

- Games generate revenue on their own
- They provide ad inventory and data that can strengthen the advertising platform

## **In short**

AppLovin sits in the middle of mobile and connected TV advertising, helping ads get bought and sold more efficiently, and helping publishers turn attention into revenue.