AppLovin

What AppLovin does

AppLovin is an advertising and app software company that helps other apps and content companies grow and monetize.

It has two main parts. Advertising and apps.

1 - Advertising

This is the core business. AppLovin runs a platform that helps advertisers reach the right users, and helps app publishers sell their ad space for the best price.

Key products and what they do

AppDiscovery: Matches advertisers with app publishers through automated auctions.
MAX: In app bidding tech that lets multiple ad buyers compete in real time, helping publishers earn more from their ad inventory.
Adjust: Measurement and analytics platform that shows marketers what is working, what is not, and where to scale spend.
Wurl: Connected TV platform that helps streaming content companies distribute their content and monetize it with ads.

Other supporting tools:

SparkLabs: Helps improve app store visibility through app store optimization.
AppLovin Exchange: A real time bidding exchange that connects ad buyers to mobile and connected TV inventory.
Array: An app management suite for some mobile operators and end users.

2 - Apps

AppLovin also owns and operates a portfolio of free to play mobile games, through its own studios or partners.

Games generate revenue on their own
They provide ad inventory and data that can strengthen the advertising platform

In short

AppLovin sits in the middle of mobile and connected TV advertising, helping ads get bought and sold more efficiently, and helping publishers turn attention into revenue.